Modestas Mitkus
Jan 18, 2021

Design Validation, or How to Tell that Your Design is Perfect?

It is no secret that every product must guarantee the best results for both the business and its customers. When deciding how that product will look like, there cannot be any disagreements. When it comes to UI/UX, there is only one opinion – the successful one! Are you still asking how designers know that the product design they just created will bring companies profit? Wait no more and read what we have prepared you!



How to Predict Design’s Future in Less Than a Minute?

Some design mistakes are easy to spot and quick to correct. However, once they are unnoticed, the consequences might not be the best. Therefore, before submitting new projects, one must thoroughly check the product, eliminate all inconsistent material, replace low-quality photos and iconography, match fonts and colours, align different elements, etc. Even if experienced UI/UX designers rarely leave such mistakes in the final product, other design-related issues might not be that obvious to their naked eyes. Such errors can only be resolved in a more sophisticated way – using design validation techniques!



Why Product Users are Always Right About Design?

There is no secret that UI/UX designers rarely get to use the products they create, and while companies’ success depends on what the customers are thinking, one of the best strategies is to involve actual users in the design process. Such a design validation method is called usability testing! UI/UX designers usually create interview scripts, which later allow them to compare experiences of at least five respondents and turn data into valuable design-related insights. Even though such a process requires a lot of time – it’s users’ opinions that matter the most!



Why You Can’t Go Wrong Following the Rules?

One of the most common strategies to ensure that product’s design will bring the company the best results is to follow the heuristics technique. During the creation process, UI/UX designers plan their work based on a problem-solving approach and check whether all product elements fit certain rules. Their main task is to make the overall design as user-friendly as possible – they guarantee systems’ visibility, efficiency, consistency, flexibility, accessibility, and thousands of other things, including user freedom, recognition, and fast help in case they need it! The heuristics approach also encompasses decluttering the overall interface of the product to simplify its control.



How Come UI/UX Designers are Good at Analytics?

Despite the already mentioned design validation techniques, UI/UX designers still have valuable analytics tricks up their sleeves left. We will not make a mistake saying that benchmarking is one of the most widely accepted methods, meaning that the product’s design meets industry standards. Next, we have metrics and A/B testing – the previous means making slow design changes and choosing adapting the one which works better; the latter suggests you prepare two slightly different design versions. Last but not least UI/UX designers check product heatmaps – they visually represent users’ interactions and might show areas, which need some improvements.


Even though different people have different opinions, only one design approach is acceptable in UI/UX – the successful one! Although it is relatively easy to eliminate some design mistakes, the combined design validation techniques are no doubt the fastest way to a thriving business and happy customers! 

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