Modestas Mitkus
May 9, 2020

Information Architecture, or How Not to Get Lost on Your Digital Product

Imagine yourself spending hours in the library searching for a particular book; once you find it, it turns out that you’ve been looking for it in the wrong section. Proper categorization makes it easier to find what you are looking for not only in a library but also on a website or an app. Information architecture smoothly leads the customer to its goal, but what exactly is it?
What is Information Architecture?


Information Architecture (IA) is a method of logically arranging complex sets of information to easily understand and find specific content online. This practice promotes structuring and categorizing ideas into groups to ensure effortless navigation and seamless interactions. As information architecture is a goal-oriented approach, its quality implementation guarantees customers reaching their primary intentions in no time.


Numerous researches have shown that most users leave the website if they cannot find what they are looking for in 3 clicks or more! Quality IA allows eliminating all unreasonable information along the way, which may distract customers from reaching their goals, and simplifying the overall process. As being one of the first on the list of all User Experience processes, information architecture includes knowing one’s potential users, their struggles, and desires well enough to provide them with quick and satisfactory results.


Why is Information Architecture Important?

Information Architecture is an approach advocating for positive user experience and smooth customer journeys. IA involves creating site maps and deciding on the informational hierarchy system way before the actual information is uploaded on the site; thus, saving time and recourses on expensive reworks and issue-solving when the digital product is already presented to the public. Thinking the navigation through gives the product a competitive advantage – it allows users to feel more confident with one’s products or services and guarantees business they will not lose customers nor sales.


As high information architecture’s quality is only reached when both user experience and user interface designers work together, their close co-operation ensures a positive overall experience for the customers. IA incorporates a visually pleasant navigational menu as well as a functional, engaging, and interactive digital product, which encourages visitors to stay online longer and shop.
How to Improve Information Architecture?


The information architecture that ensures the best results starts with extensive knowledge of the users’ habits and preferences. Even though research, questionnaires, and persona creation might help to know potential customers, there are few tricks to help implement that knowledge towards a greater goal – effortless navigation.


Everyone should see online content as a living thing that grows. It is necessary to have this idea in mind when structuring the information as it ensures future content will have its specific category. Make sure the hierarchy system is not too complex, show examples of each category to introduce the users but leave tiny bits of information hidden to increase their interest. Last but not least, prepare and implement several different classifications because users can look for the same thing from multiple perspectives.


Being online allows us to reach information; however, the amounts of it will soon not fit on the shelves of libraries all around the world. Prepare in advance and pay attention to the quality information architecture of your digital product – contact us today and get the first consultation for free!

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