Modestas Mitkus
Mar 30, 2021

What are Fake Doors?

Starting a business requires a successful idea. In many cases, the idea is everything passionate founders have as financial resources are somewhat less essential. In situations like this, creators must use every dollar practically and creatively to present consumers with the product that really impress. Various product testing techniques are better than anything else to figure that question out, but it also requires finances. This is where the vicious circle begins – is there a way out of it? Just open the fake door…


What are Fake Doors?

We are not trying to fool anybody – some fake doors actually lead to things and are extremely useful. In User Experience design, fake doors are one of many testing methods used to learn whether there is a niche for a new product in the market. Anyway, fake doors are pretty different from other ways of testing the product as here ‘I like the product and ‘I purchase a product’ are two separate actions, and only the latter can bring one success and profit. When users open fake doors, they interact with the product that does not yet exist; however, they become potential buyers as they leave their contacts to be the first to buy the product once it is released.


What is Behind those Fake Doors?

At first glance, a real and professionally advertised product lies on the other side of the fake doors; however, there are more to it than meets users’ eyes. Such a page presents a product that does not appear on the market yet; therefore, customers’ attention is attracted by quality visuals, photoshopped images, or sketches. Besides all standard page components such as the homepage or some action buttons, fake doors method includes explaining product’s value and writing several fake testimonials to convince unsuspecting users about product’s usability and increase their likeness to buy the product.


After introducing consumers to the product’s benefits, we guide them to what looks like a typical checkout process. However, once they enter their contact details, they trigger a pop-up thanking for their interest in the product and offering a discount to buy it once the real product gets released or ‘is back in stock.’ Although it may seem that we need to tell customers the product’s price as early as possible, this would be a huge mistake. As mentioned earlier, a product’s price can scare away some people from further interactions even though they may need the product more than anything else. Such a decision would create the image that no one is interested in the product, and it is not worthwhile to develop it.


It is Safe to Open Them?

Fake doors are by no means a deception of customers because they still interact with the product; the only difference is they will have to wait a bit to buy it. Fake doors testing method communicates the same business idea only protecting its owners from unexpected failure when no one needs their product to which development they invested in fortunes. Fake doors are the real MVP or minimum viable product as you do not invest much time and resources to represent the future product, learn about the market, and attract potential buyers.


People say that when the doors are closed, the window of possibilities suddenly opens, but you will not even need a window when the doors are fake. You and UX create a profitable product – when the fake doors are opened enough times, you can know for sure the success is near.

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