Modestas Mitkus
Jan 18, 2021

What Makes Empathetic Design the Smartest UX/UI Strategy?

We can count many different things that influence the product’s success – design, colors, smooth operation, detailed presentation of information, etc. However, the most significant aspect is to create webs and apps that are meaningful, useful, and relevant to consumer desires, but – hey! – how are we supposed to know what customers want? It’s simple – we must be empathetic!



What is Empathetic Design?

UX/UI designers rely on an empathetic design strategy to look at what they are doing from a different perspective. While working on any project, it is necessary to try on the user’s shoes as only rarely designers actually get to use the final project and, while business success depends on what the customer is thinking, designers must take their opinion into account.


The empathetic design means understanding the customer’s feelings, thoughts, expectations, and reactions towards an already finished product, its prototype, or just a general idea of creating it. The more empathy designers feel about the potential users – the better future awaits the product and the company itself.



What is Design Thinking?

Even if it might sound that empathy solves all the possible problems, it is a part of something bigger and more efficient. Design thinking is a joint strategy meant to conquer customers’ hearts and use that knowledge to bring any business to Olympus! 


Design thinking strategy can be simplified and broken down into five stages – data collection, information structuring, idea generation, prototype creation, and testing. Following this strategy, UX/UI designers can gather and process as much information as needed to brainstorm the craziest ideas. After that, designers begin creating the most optimal tools to solve users’ problems and later collect customers’ feedback, which will help them notice bugs and make product improvements. 



How UX/UI Designers Collect Data?

We already understood that using a design thinking strategy ensures the product’s quality and satisfies both customers and business owners. However, the mentioned success begins with the most vital stage of this process – UX/UI designer’s empathy and data collection regarding the user’s feelings. 


There are several methods to get to know users’ opinions, yet not all fit the empathetic design and design thinking strategies in general. As UX/UI designers sincerely strive to understand users’ feelings, actions, and ways of thinking, interviews with respondents must be influence-free as much as possible. Thus, we should forget about questionnaires or checkbox surveys for a little while and choose unstructured interviews or group discussions.


The empathetic design puts customers’ feels in the center of the creation process and makes everything else revolve around it. As the daily work of UX/UI designers is to empathize and feel with users and later use the knowledge to create products, design thinking ensures a smooth and purposeful work, growing business, and, most importantly, happy and returning customers.

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