Modestas Mitkus
Mar 30, 2021

What’s Right and What’s Wrong: Common Misconceptions and UX Myths

We learn hundreds of new things every day, but there is not enough time for us to know everything down to the smallest detail. If we want to know as much as possible, we often learn the wrong things, and our knowledge turns into fast-spreading misconceptions. User Experience design is not an easy topic to thoroughly and quickly understand, so it is, of course, shrouded in loads of myths. Such opinions do not help anyone, and we have to tell what’s rights and what’s wrong!

 

Why the Essentials are the Hardest to Get Right?

UX and UI are the same thing. Not right! One of the most common misconceptions about User Experience design is using the term interchangeably with User Interface design. In reality, these two go hand in hand, but separately they are like day and night; read more on this misconception and how to not to mistake UX with UI ever again in our previous blog.
UX means coding. Wrong! Besides, many people still consider UX designers working in a closed environment and writing some incomprehensible codes all day long. The main working principle of UX designers is to build the connection between the company and its users – this would be impossible if designers worked without communicating with both the business and its customer’s base. UX designers are always open to valuable cooperation – they will not ignore brilliant ideas if non-designers decide to share them with UX professionals!

 

Why UX Research Brings Up More Questions Than Answers?

UX research is unnecessary and too expensive. False! The long and bumpy road to the successful company’s goal starts with UX designers researching the market and buyer’s habits – they try to understand what customers want and create a user-centric product that solves customers’ problems and does not produce the new ones. Still, many clients come up to UX/UI designers with the opinion that they know their customers better than anyone else and, in their eyes, UX research is worthless. In reality, UX research can tell designers much more than just customers’ wishes.

 

UX designers know nothing about one’s clients. Partially true! UX designers rarely become users of the product they created, so they also do not know which decisions more than others will make customers happy. Still, we know methods used to find out users’ opinions – inviting potential users to unstructured interviews, creating buyer’ personas, applying design thinking approach, etc. Even if in the beginning, UX designers know nothing about the product and its users, after research, they understand business’ customers through and through!

 

What’s the Difference Between UX and Russian Roulette?

Prototypes equal final product. No! Many clients think that the prototype the way it is gets to stay forever. However, that’s not the case – since final e-product must both efficiently working and meet business needs, UX designers start creation product by developing prototypes to show their ideas to customers and get their approvements for further process.

 

Analytics equals testing. No again! Numbers do not lie, and statistical data is often used during the product creation process and reworks. However, various analytical methods tell UX designers how users interacted with the product, which areas or functions were more confusing, but do not tell why. As customers’ actions are essential, the reasoning is a bit more valuable in achieving a successful product – this knowledge assures designers that the product will work the way it should.

 

Sometimes, even the simplest things can be the most difficult and raise loads of questions, which only professionals can answer. User Experience design can seem tricky, but it’s great to have those who can provide help, so no one will be making incorrect decisions – they will be making the best ones straight from the start! Don’t hesitate and contact us now!

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